Century of the Self

Part 1 The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Part 2 This episode explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.

Part 3 There is a Policeman Inside All Our Heads that Must Be Destroyed.